This section gives a glimpse in to the various problem solving approaches used at Studio 5b, an innovation studio by Dr. Reddys pharmaceuticals Pvt Ltd. Most projects start with focus on human centered design principles and deep dive in to open ended briefs where the aim is to identify patient unmet needs and craft insights in order to inspire range of solutions. From pharmacology to digital health (Dtx) these solutions are either plugins in to existing business verticals or have potential to spin in to new business ventures.
Studio 5b’s job is to make sure each of these solutions reaches its potential in the due course of time.